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Title:

Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].

Publisher:

Bloomberg Press,

Copyright Date:

2004

Description:

xv, 256 p. : ill. (some col.) ; 22 cm.

Subject:

Brand name products.
Brand name products--Marketing.
Brand name products--Management.
Brand name products--Forecasting.

Other Authors:

Clifton, Rita.
Simmons, John, 1948-
Ahmad, Sameena.

Notes:

Includes bibliographical references and index.

Series:

Economist series

ISBN:

9781576601471 (alk. paper)
1576601471 (alk. paper)

OCLC:

(OCoLC)53443184

LCCN:

2003063819

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

PQAX094 -- Wartburg College - Vogel Library (Waverly)