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Author:

Ries, Al.

Title:

The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.

Edition:

1st ed.

Publisher:

HarperBusiness,

Copyright Date:

c2004

Description:

x, 308 p. : ill. ; 22 cm.

Subject:

Brand name products.
Brand name products--Marketing.
Brand name products--Management.
New products--Management.

Other Authors:

Ries, Laura.

Notes:

Includes index.

ISBN:

9780060570149
0060570148

OCLC:

(OCoLC)54415555

LCCN:

2004042466

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

OSAX771 -- Grand View University Library (Des Moines)

BAPH771 -- Des Moines Public Library (Des Moines)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

UVAX975 -- Western Iowa Tech Library (Sioux City)

UTAX115 -- Buena Vista University Library (Storm Lake)