The Locator -- [(subject = "Marketing research")]

The Locator -- [(subject = "Marketing research")]

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Author:: Davis, John, 1960 February 17- author.
Title:: Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
Edition:: Second edition.
Publisher:: John Wiley & Sons Singapore Pte. Ltd.,
Description:: xxii, 344 pages : illustrations ; 26 cm
Subject:: Marketing--Evaluation.
Marketing research.
Marketing--Mathematical models.
Notes:: Includes bibliographical references and index.
ISBN:: 111815374X (paper)
9781118153741 (paper)
OCLC:: (OCoLC)809123056
Locations:: USUX851 -- Iowa State University - Parks Library (Ames)

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