Includes bibliographical references (p. [245]-257) and index.
Contents:
"We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship -- The success story : Nickelodeon and the cable industry -- The Nickelodeon brand : buying and selling the audience -- Girls rule! : gender, feminism, and Nickelodeon -- Consuming race on Nickelodeon -- Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand -- Conclusion : kids rule : the Nickelodeon universe.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.