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Author:

Kapferer, Jean-Noël.

Title:

The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

Edition:

3rd ed.

Publisher:

Kogan Page,

Copyright Date:

2004

Description:

xiv, 497 p. ; 25 cm.

Subject:

Brand name products--Management.

Other Authors:

Kapferer, Jean-Noël. Strategic brand management.

Notes:

Rev. ed. of: Strategic brand management. 1994? Includes bibliographical references (p. [471]-483) and index.

Contents:

Rev. ed. of: Strategic brand management. [1994?], c1992.

ISBN:

9780749442835
0749442832

OCLC:

(OCoLC)55473928

LCCN:

2004011734

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

UUAX975 -- Briar Cliff University - Mueller Library (Sioux City)