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Author:
Mehta, Shreefal S.
Title:
Commercializing successful biomedical technologies :
basic principles for the development of drugs, diagnostics, and devices / Shreefal S. Mehta.
Publisher:
Cambridge University Press,
Copyright Date:
2008
Description:
xxiii, 335 p. : ill. ; 26 cm.
Subject:
Biomedical Technology.
Marketing.
Biomedical engineering--Marketing.
Biomedical engineering--Patents.
Pharmaceutical biotechnology industry--Marketing.
Pharmaceutical biotechnology--Patents.
Medical instruments and apparatus--Marketing.
Medical instruments and apparatus--Patents.
Biomedical engineering--Marketing--Case studies.
Pharmaceutical biotechnology industry--Marketing--Case studies.
Medical instruments and apparatus--Marketing--Case studies.
Notes:
Includes bibliographical references and index.
ISBN:
0521870984 (hardback)
9780521870986 (hardback)
LCCN:
2008298432
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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