Includes bibliographical references (pages 289-330) and index.
Contents:
Chronology of Chinese-American trade, 1786-2008 -- The Chinese worldview -- Issues in globalization -- China's changing consumer landscape -- Case study: Educational programs and exchanges in china -- Case study: Two art exhibitions cross the Pacific -- Case study: General Electric and Sesame Street : a true joint venture -- Case study: The Holiday Inn network in China : more is better -- Case study: Daimler Chrysler : silence in China after the "deal heard round the world" -- Case study: The Foxboro company : infrastructure's hidden jewel -- Case study: The 2008 Beijing Olympics : panning for "the gold" -- Epilogue -- Appendix A: China profile -- Appendix B: Traditional Chinese holidays and festivals -- Appendix C: Contrasting cultures -- Appendix D: Council on International Educational Exchange -- Appendix E: Information and resources -- Appendix F: Norms for negotiation.
Summary:
"This revised edition provides readers with a close understanding of the breathtaking technological and cultural evolution of 21st century China. The authors argue that after some 25 years of overt economic globalization, the Chinese have emerged as quite successful in their economic relationships with the West"--Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.