The Locator -- [(subject = "Brand name products--Management")]

99 records matched your query       

Record 38 | Previous Record | MARC Display | Next Record | Search Results
Author:
Chevalier, Michel, 1943-
Title:
Pro logo : brands as a factor of progress / Michel Chevalier and Gérald Mazzalovo ; [translation: Joe LaCour].
Publisher:
Palgrave Macmillan,
Copyright Date:
2004
Description:
xiv, 288 p., 32 p. of plates : ill. (some col.) ; 24 cm.
Subject:
Brand name products.
Brand name products--Management.
Corporate image.
Logos (Symbols)
Consumer behavior.
Customer relations.
Other Authors:
Mazzalovo, Gerald.
Notes:
"First published 2003 in France by Éditions d'Organisation as Pro logo: plaidoyer pour les marques"--T.p. verso. Includes bibliographical references and index.
ISBN:
9781403918253 (cloth)
1403918252 (cloth)
OCLC:
(OCoLC)53013442
LCCN:
2003062315
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)
OVUX522 -- University of Iowa Libraries (Iowa City)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.