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Author:
Pauwels, Koen, 1971- author.
Title:
It's not the size of the data--it's how you use it :
smarter marketing with analytics and dashboards / Koen Pauwels.
Publisher:
AMACOM American Management Association,
Copyright Date:
2014
Description:
xxiii, 232 pages : illustrations ; 24 cm
Subject:
Marketing research.
Marketing research--Data processing.
Dashboards (Management information systems)
Notes:
Includes bibliographical references and index.
ISBN:
0814433952 (hd. bd.)
9780814433959 (hd. bd.)
OCLC:
(OCoLC)856579544
LCCN:
2013031903
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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