Includes bibliographical references (p. 187-211) and index.
Contents:
Television advertising in election campaigns: a history in pictures -- Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections -- Appendix: Memorable ads, 1984-2004.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.