Introduction: pretending or living? -- Caught off guard: why Branded was written -- Putting lipstick on a pig: what branding Jesus is (and isn't) -- Playing Monopoly by yourself: what branding Jesus is up against -- I wanted a Honda: how branding Jesus works -- The culture club: why branding Jesus is difficult -- The product isn't the problem: where branding Jesus has gone wrong -- Spiritual cereality: why branding Jesus is necessary -- Death of a salesman: effectively advertising Jesus -- Sweet emotion: honestly sharing Jesus -- White headphones: passionately following Jesus -- Not every artist wears a funny hat: relevantly showing Jesus -- Just do it: successfully representing Jesus -- What if? Radical ways to re-market Jesus -- Conclusion: the end of the beginning -- Discussion questions.
Summary:
"Using examples from our consumer culture, Tim Sinclair shows Christian that sharing Jesus has nothing to do with our trinkets or our T-shirts. It has everything to do with being personally branded by Christ."--From back cover
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.