The Locator -- [(subject = "Motion pictures--Distribution")]

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Author:
Marich, Robert.
Title:
Marketing to moviegoers : a handbook of strategies used by major studios and independents / Robert Marich.
Publisher:
Elsevier Focal Press,
Copyright Date:
c2005
Description:
xii, 300 p. : ill. ; 23 cm.
Subject:
Motion pictures--Marketing.
Motion pictures--Distribution.
Notes:
Includes bibliographical references (p. 287) and index.
ISBN:
9780024080677
0024080675
9780240806877 (alk. paper)
0240806875 (alk. paper)
OCLC:
(OCoLC)57311786
(OCoLC)58829740
LCCN:
2004065952
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
OVUX522 -- University of Iowa Libraries (Iowa City)
OZAX845 -- Northwestern College - DeWitt Library (Orange City)

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