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Title:
The history of marketing science /
editors, Russell S. Winer, New York University, USA; Scott A. Neslin, Dartmouth College, USA.
Publisher:
World Scientific ;
Copyright Date:
2014
Description:
xxv, 502 pages : illustrations ; 23 cm.
Subject:
Marketing research--History.
Marketing--History.--History.
Marketing--History.--History.
History.
Other Authors:
Winer, Russell S., editor of compilation.
Neslin, Scott A., 1952- editor of compilation.
Notes:
Includes bibliographical references and index.
Series:
World scientific-Now publishers series in business, 2251-3442 ; vol. 3.
ISBN:
9814596477
9789814596473
9814619477 (pbk.)
9789814619479 (pbk.)
OCLC:
(OCoLC)894476478
LCCN:
2014009472
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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