Includes bibliographical references (231-235) and index.
Contents:
Users first : if you're not thinking about users, you'll soon be out of business -- User-centric management : how to build a user-first mindset in your company -- Concentric organization : the secret to structuring a business that efficiently and effectively meets user needs -- Disposable technology : bring the strategy to life by constantly changing, revising, and throwing away software -- Higher-calling products : create digital services that make your products more valuable than ever -- Utility marketing : attract and engage users by giving, not taking -- TCPF sales : turn users into customers by addressing their four basic needs : trust, convenience, price, and fun -- Bilateral customer service : combine self-service and full-service to keep people coming back for more -- Making the shift : it's not too late to become a user-first organization.
Summary:
Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.