The Locator -- [(subject = "Brand name products--Management")]

The Locator -- [(subject = "Brand name products--Management")]

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Author:: Schley, Bill.
Title:: Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, Jr..
Publisher:: Portfolio/Penguin Group,
Description:: xvii, 222 p. : ill. ; 22 cm.
Subject:: Brand name products.
Brand name products--Marketing.
Brand name products--Management.
Other Authors:: Nichols, Carl, 1955-
Notes:: Includes index.
ISBN:: 9781591841128
1591841127
OCLC:: (OCoLC)59360003
LCCN:: 2005047664
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll); ULAX314 -- Loras College Library (Dubuque); MXPG943 -- Fort Dodge Public Library (Fort Dodge)

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