Includes bibliographical references (pages 271-272) and index.
Contents:
Part I: Reputation strategies. The rules of the game -- Behaviours -- Networks -- Narratives -- Part II: Reputation in practice. Managing crisis -- Advanced techniques -- Legacy -- Conclusion.
Summary:
"Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life." --Provided by the publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.