Introduction : seek out the magician : contrarian tricks of mere simplicity make affect appear and disappear from social psychology -- The scope and nature of social psychology. The development of social psychology -- Styles of explanation in social psychology -- Cognition and social cognition : a historical perspective -- Social facilitation : the minimal social influence. Social facilitation -- Social enhancement and impairment of performance in the cockroach -- The effects of mere exposure : the minimal source of attitude formation. Attitudinal effects of mere exposure -- Affiliation and social discrimination produced by brief exposure in day-old domestic chicks -- Cognition. The process of cognitive tuning in communication -- The concepts of balance, congruity, and dissonance -- Emotion, emotional expression, and affect. Perception, drive, and behavior theory -- Emotion and facial efference : a theory reclaimed -- Feeling and facial efference : implications of the vascular theory of emotion -- Hypothalmic cooling elicits eating : differential effects on motivation and pleasure -- The affect-cognition interface. Feeling and thinking : preferences need no inferences -- On the primacy of affect -- Affect and cognition : the hard interface -- Nonconscious affect. Affect, cognition, and awareness : affective priming with optimal and suboptimal stimulus exposures -- Mere exposure : a gateway to the subliminal -- Collective phenomena. Redundancy in task assignments and group performance -- Birth order : reconciling conflicting effects -- The zoomorphism of human collective violence.
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