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Author:

Allen, Lawrence L., 1960-

Title:

Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers / Lawrence L. Allen ; foreword by ©ngel Cabrera.

Publisher:

American Management Association,

Copyright Date:

c2010

Description:

xi, 244 p. ; 24 cm.

Subject:

Chocolate industry--China--History.
Chocolate candy--China.

Notes:

Includes bibliographical references and index.

Contents:

Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestl©♭ : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.

ISBN:

081441432X (hardcover)
9780814414323 (hardcover)

OCLC:

(OCoLC)319868118

LCCN:

2009015464

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)