Introduction to public relations : strategic, digital, and socially responsible communication / Janis Teruggi Page, University of Illinois at Chicago, Lawrence J. Parnell, George Washington University.
Edition:
Second edition.
Publisher:
SAGE PublicationsInc.,
Copyright Date:
2021
Description:
xxiii, 421 pages : illustrations (chiefly color) ; 26 cm
Includes bibliographical references (pages 391-406) and index.
Contents:
Strategic public relations : a constantly evolving discipline -- The history of modern public relations : from Barnum to Lee, Bernays to Page, and introducing other pioneers -- Ethics and law in public relations -- Foundations of public relations : research and theory -- Strategic communication planning -- Public relations writing : persuasive and audience focused -- Media relations in a digital world -- Social media and emerging technologies -- Corporate social responsibility and community relations -- Employee relations, corporate culture, and social responsibility -- Corporate communication and reputation management -- Issues management and crisis communication -- Sports, tourism, and entertainment -- Nonprofit, health, education, and grassroots organizations -- Public affairs, government relations, and political communications -- Global public relations and public diplomacy -- Glossary.
Summary:
"How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategies for Digital and Socially Responsible Communication, Second Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.