Includes bibliographical references (pages 319-330) and index.
Contents:
Introduction -- Deconstructing the contextualisation, architecture, rationale and risks of franchising -- Does the contractual and regulatory support and promote franchising? -- Identifying a catalyst to re-engineer the regulatory environment -- Re-engineering the regulatory environment for franchising in the EU -- Conclusion.
Summary:
This title provides an in-depth analysis of the regulatory environment for franchising in the EU. Franchising in the EU comprises nearly 10,000 franchised brands and over US$300 billion turnover per annum. However, compared to its scale in the US and Australia, franchising is not realising its full potential in the EU and the author points to the lack of homogeneity across member states as a large part of the problem.
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