Includes bibliographical references (pages 285-298) and index.
Contents:
1. General Introduction -- 2. Designing a Corpus-based Cognitive Analysis of Political Discourse -- Part I. The New Labour Identity: 3. What's in a Name? Party Names and Political Principles; 4. Reclaiming Ground on the National Scene: Fighting Stereotypes -- Part II. New Labour and the Discourse of Change: 5. Can Things Only Get Better? Internal Change in New Labour Discourse; 6. External Change and Globalisation in New Labour Discourse; 7. Labour After Blair -- 8. General Conclusion.
Summary:
"Despite not having obtained the true parliamentary majority in over thirty years, the British Labour Party managed to stay in power for ten years in the 1994-2007 period after an efficient process of renovation. This book argues that the discourse of the Blair-Brown team not only reflected new Labour's policy and organisational changes, but that it was also an essential part of its successful strategies of regeneration and of power legitimation. This corpus-based cognitive analysis of political discourse examines the construction of a new identity for the party and its legitimation based on a grand narrative of change and progress in a globalised context"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.