102 records matched your query       

Author:

Mark, David, 1973-

Title:

Going dirty : the art of negative campaigning / David Mark.

Publisher:

Rowman & Littlefield Publishers,

Copyright Date:

c2006

Description:

x, 267 p. ; 24 cm.

Subject:

Political campaigns--United States--History.
Advertising, Political--United States--History.
Negativism.

Notes:

Includes bibliographical references (p. 243-248) and index.

Contents:

Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion: The future of negative campaigning.

ISBN:

9780742545007 (cloth : alk. paper)
0742545008 (cloth : alk. paper)

OCLC:

(OCoLC)61731438

LCCN:

2005028278

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)

PLAX964 -- Luther College - Preus Library (Decorah)

UDAX314 -- Charles C. Myers Library (Dubuque)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

IBAX173 -- North Iowa Area Community College Library (Mason City)

O3AX572 -- Cornell College - Russell D. Cole Library (Mount Vernon)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

HWAX074 -- Hawkeye Community College Library (Waterloo)