The Locator -- [(subject = "Readership surveys")]

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Author:
Magazine Research Development Council. Task Force A.
Title:
Issue-to-issue variations in magazine audiences : an analysis prepared by ARF Technical Staff based on data supplied by Audits & Surveys, inc., Axiom Market Research Bureau, inc., W. R. Simmons & Associates / a report of Task Force A, Magazine Research Development Council, Advertising Research Foundation.
Publisher:
The Foundation,
Copyright Date:
1977
Description:
22 leaves : graphs ; 28 cm
Subject:
Readership surveys--United States.
Market surveys--United States.
Advertising--Research--United States.
OCLC:
(OCoLC)51469753
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

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