The Locator -- [(subject = "Electronic information resources--Management")]

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Author:
Arlitsch, Kenning.
Title:
Improving the visibility and use of digital repositories through SEO / Kenning Arlitsch and Patrick S. OBrien.
Publisher:
ALA TechSourcean imprint of the American Library Association,
Copyright Date:
2013
Description:
viii, 128 pages : illustrations ; 23 cm.
Subject:
Library Web sites--Design.
Library Web sites--Statistical methods.
Web search engines.
Electronic information resources--Management.
Digital libraries.
Institutional repositories.
Libraries and the Internet.
Other Authors:
OBrien, Patrick S., 1963-
Notes:
Includes bibliographical references (pages 113-120) and index.
Contents:
What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success.
Series:
A LITA guide.
ISBN:
1555709060 (paperback : alk. paper)
9781555709068 (paperback : alk. paper)
OCLC:
(OCoLC)823014110
LCCN:
2012049197
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
OIAX792 -- Grinnell College (Grinnell)

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