Includes bibliographical references (pages 113-120) and index.
Contents:
What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.