The Locator -- [(subject = "Consumer satisfaction")]

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Title:
We are what we sell : how advertising shapes American life-- and always has / Danielle Sarver Coombs and Bob Batchelor, editors.
Publisher:
Praeger,
Copyright Date:
2014
Description:
3 volumes ; 24 cm
Subject:
Advertising--History.--United States--History.
Branding (Marketing)--United States--History.
Consumer satisfaction--United States.
SOCIAL SCIENCE / Popular Culture.
BUSINESS & ECONOMICS / Advertising & Promotion.
SOCIAL SCIENCE / Media Studies.
Advertising--Social aspects.
Branding (Marketing)
Consumer satisfaction.
Other Authors:
Coombs, Danielle Sarver, editor.
Batchelor, Bob, editor.
Notes:
Includes bibliographical references and index.
Summary:
"For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life--from what we eat and drink to the clothes we wear and the cars we drive"-- Provided by publisher.
ISBN:
0313392447 (hardback)
9780313392443 (hardback)
OCLC:
(OCoLC)816512962
LCCN:
2013019253
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)
UXAX826 -- St. Ambrose University Library (Davenport)
PRAX771 -- Cowles Library (Des Moines)

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