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Author:
Zaichkowsky, Judith Lynne, 1951-
Title:
The psychology behind trademark infringement and counterfeiting /
J.L. Zaichkowsky.
Publisher:
Lawrence Erlbaum,
Copyright Date:
2006
Description:
xv, 305 p. : ill. ; 24 cm.
Subject:
Brand name products--Management.--Management.
Consumer behavior.
Trademarks.
Industrial property.
Marketing--Law and legislation.
Imitation--Case studies.
Notes:
Includes bibliographical references and indexes.
ISBN:
9780805847932 (pbk. : alk. paper)
0805847936 (pbk. : alk. paper)
9780805847925 (alk. paper)
0805847928 (alk. paper)
OCLC:
(OCoLC)62282365
LCCN:
2005055200
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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