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Title:

Winning elections with political marketing / Philip John Davies, Bruce I. Newman, editors.

Publisher:

Haworth Press,

Copyright Date:

c2006

Description:

239 p. : ill. ; 23 cm.

Subject:

Political campaigns--United States.
Political campaigns--Great Britain.
Campaign management--United States.
Campaign management--Great Britain.
Advertising, Political--United States.
Advertising, Political--Great Britain.

Other Authors:

Davies, Philip, 1948-.
Newman, Bruce I.

Notes:

Includes bibliographical references and index.

Contents:

Introduction. Political marketing as elections approach in the United States and the United Kingdom / Philip John Davies, Bruce I. Newman -- Voter research and market positioning: triangulation and its implications for policy development / Robert M. Worcester, Paul R. Baines -- Mapping a market orientation: can we detect political marketing only through the lens of hindsight? / Darren G. Lilleker, Ralph Negrine -- Not as rich as you think: class, rhetoric, and candidate portrayal during national elections in the United States and the United Kingdom / Robert Busby -- Marketing parties in a candidate-centered polity: the Republican Party and George W. Bush / Peter N. Ubertaccio -- Grass roots lobbying: marketing politics and policy "beyond the Beltway" / Conor McGrath -- Political consulting and the market: who lobbies for the poor? / Gary Wasserman -- Political parties, their e-newsletters and subscribers: "one-night stand" or a "marriage made in heaven"? / Nigel Jackson -- First hurdles: the evolution of the pre-primary and primary stages of American presidential elections / Dennis W. Johnson -- Running clean in the American states: experience with public funding of elections / Carl W. Stenberg.

ISBN:

9780789033703
0789033704

LCCN:

2006002180

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)