102 records matched your query       

Title:

Campaign advertising and American democracy / Michael M. Franz ... [et al.].

Publisher:

Temple University Press,

Copyright Date:

2007, c2008

Description:

xiv, 197 p. : ill. ; 23 cm.

Subject:

Political campaigns--United States.
Advertising, Political--United States.
Politieke communicatie.
Verkiezingscampagnes
Reclame.
Kiesgedrag.
Verenigde Staten.

Other Authors:

Franz, Michael M., 1976-

Notes:

Includes bibliographical references (p. [187]-193) and index.

Contents:

Index. Preface -- 10. Campaign advertising : the whipping boy of American politics -- 2. Campaign ads as information supplements : a spillover theory of advertising effects -- 3. Measuring exposure to campaign ads -- 4. Tracking the volume and content of political advertising -- 5. What, when, and where : making sense of campaign advertising -- 6. What did they know and when did they know it? -- 7. Campaign advertising and voter attitudes toward the political process -- 8. Campaign advertising and citizen participation -- 9. Advertising tone and political engagement -- 10. Campaign advertising and American democracy -- Appendix A : Assessing the validity of the CMAG tracking data -- Appendix B : Assessing the reliability of the CMAG storyboard coding -- Appendix C : Data set and variables -- Appendix D : Wisconsin advertising project coding sheet for 2000 ads -- Appendix E : Wisconsin advertising project coding sheet for 2004 ads -- Notes -- References -- Index.

ISBN:

1592134564 (pbk. : alk. paper)
9781592134564 (pbk. : alk. paper)
1592134556 (cloth : alk. paper)
9781592134557 (cloth : alk. paper)

OCLC:

(OCoLC)144547605

LCCN:

2007022655

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

PLAX964 -- Luther College - Preus Library (Decorah)

N2AX314 -- Divine Word College - Matthew Jacoby Library (Epworth)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

OMAX631 -- Geisler Learning Resource Cntr (Pella)