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Author:
Marr, Bernard author.
Title:
Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems / Bernard Marr with Matt Ward.
Publisher:
John Wiley & Sons Ltd,
Copyright Date:
2019
Description:
viii, 340 pages ; 23 cm
Subject:
Business planning.
Artificial intelligence.
Information technology--Management.
Other Authors:
Ward, Matt, author.
Notes:
Includes bibliographical references and index.
Contents:
Part 1: Artificial Intelligence Trailblazers. Alibaba ; Alphabet and Google ; Amazon ; Apple ; Baidu ; Facebook ; IBM ; JD.com ; Microsoft ; Tencent -- Part 2: Retail, consumer goods and food & beverage companies. Burberry ; Coca Cola ; Dominos ; Kimberly Clark ; McDonalds ; Samsung ; Starbucks ; Stitch Fix ; Unilever ; Walmart -- Part 3: Media, entertainment and telecom companies. Disney ; Instagram ; LinkedIn ; Netflix ; Press Association ; Spotify ; Telefonica ; Twitter ; Verizon ; Viacom -- Part 4: Services, financial and healthcare companies. American Express ; Elsevier ; Entrupy ; Experian ; Harley Davidson ; Hopper ; Infervision ; Mastercard ; Salesforce ; Uber -- Part 5: Manufacturing, automotive, aerospace and industry 4.0 companies. BMW ; GE ; John Deere ; Kone ; Mercedes Benz ; NASA ; Shell ; Siemens ; Tesla ; Volvo -- Part 6: Final Words and Artificial Intelligence Challenges. Final Words and Artificial Intelligence Challenges.
Summary:
"Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce"-- Provided by publisher.
"Artificial Intelligence in Practice follows the same format as Big Data in Practice, featuring about 50 real world case studies of how companies use artificial intelligence and machine learning today. Like the previous book, the author starts with a general introduction to AI and machine learning and then goes on to individual chapters highlighting companies from some of the world's biggest brands to smaller businesses, covering all sectors and industries. Each chapter follows the same structure ?] 1. overview of company, 2. problem AI is helping to address, 3. how AI was used, 4. technical details, 5. key learning points"-- Provided by publisher.
ISBN:
1119548217
9781119548218
OCLC:
(OCoLC)1085576755
LCCN:
2018057452
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.