Previous edition published 2012. Includes bibliographical references and index.
Contents:
1. Introducing sport public relations -- 2. Integrating public relations with strategic management -- 3. Engaging key publics via social media -- 4. Engaging key publics via other forms of digital media -- 5. Engaging key publics via legacy media 6. Managing the sport organization - media relationship -- 7. Employing news media tactics -- 8. Communicating in times of crisis -- 9. Cultivating positive relationships in the community -- 10. Advancing relationships with external and internal publics -- Appendix: Sample crisis communication plan.
Summary:
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.