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Author:

Warner, Fara.

Title:

The power of the purse : how smart businesses are adapting to the world's most important consumers-- women / by Fara Warner.

Publisher:

Pearson Prentice Hall,

Copyright Date:

c2006

Description:

xv, 216 p. : 24 cm.

Subject:

Women consumers.
Marketing--Psychological aspects.
Selling--Psychological aspects.
Women in advertising
Consumer behavior.

Notes:

Includes bibliographical references (p. [189]-204) and index.

ISBN:

9780131855199
0131855190

OCLC:

(OCoLC)63108264

LCCN:

2005926100

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

ULAX314 -- Loras College Library (Dubuque)

OVUX522 -- University of Iowa Libraries (Iowa City)