The Locator -- [(subject = "Readership surveys")]

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Author:
Magazine Research Development Council. Task Force V (Validation)
Title:
Measures of magazine exposure, laboratory waiting room : a report of Task Force V (Validation), Magazine Research Development Council, Advertising Research Foundation : study / conducted by Opinion Research Corporation, inc. ; analysis prepared by ARF technical staff.
Publisher:
The Foundation,
Copyright Date:
1978
Description:
46 p. ; 28 cm.
Subject:
American periodicals
Readership surveys--United States.
Other Authors:
Advertising Research Foundation.
Opinion Research Corporation (U.S.)
Notes:
On cover: Council report.
Series:
Certitude test ; no. 1
LCCN:
78107763
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

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