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Author:

Nour, David, 1968- author.

Title:

Co-create : how your business will profit from innovative and strategic collaboration / David Nour ; illustrations by Lin Wilson.

Edition:

First edition.

Publisher:

St. Martin's Press,

Copyright Date:

2017

Description:

xii, 286 pages : illustrations, map ; 25 cm

Subject:

Strategic alliances (Business)
Customer relations.
New products.
Diffusion of innovations.
Customer relations.
Diffusion of innovations.
New products.
Strategic alliances (Business)

Other Authors:

Wilson, Lin, illustrator.

Notes:

Includes bibliographical references and index.

Contents:

Co-create in: introspection leads to right action -- Co-create together: adaptive innovation -- Co-create forward: strategic relationships -- Co-create through: the stages of the customer experience journey -- Co-create ahead: leading through provocation -- Co-create upward: the spiral of growth -- Co-create away: creating exceptional experiences and organizations -- The co-create canvas.

ISBN:

1250103029
9781250103024

OCLC:

(OCoLC)974912608

LCCN:

2017001938

Locations:

UQAX771 -- Des Moines Area Community College Library - Ankeny (Ankeny)

KSPG296 -- Burlington Public Library (Burlington)

SAPG074 -- Cedar Falls Public Library (Cedar Falls)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

LAPH975 -- Sioux City Public Library (Sioux City)

GEPG771 -- West Des Moines Public Library (West Des Moines)