Includes bibliographical references (p. [229]-286) and index.
Contents:
Advertisers and their paradigm: women as consumers -- Love, fear, and freedom: selling traditional gender roles -- Women's power to make us: cooking up as family's identity -- Authority and entitlement: men in food advertising -- Health, beauty, and sexuality: a woman's responsibility -- A mother's love: children and food advertising.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.