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Author:
Gordon, Steve (Steve R.), author.
Title:
The future of the music business : how to succeed with the new digital technologies : a guide for artists and entrepreneurs / Steve Gordon.
Edition:
Fourth edition.
Publisher:
Hal Leonard Books,
Copyright Date:
2015
Description:
xlv, 353 pages : illustrations ; 24 cm.
Subject:
Music trade--Vocational guidance.
Music trade--Technological innovations.
Sound--Digital techniques.--Digital techniques.
Music--Computer network resources.
Notes:
Previous edition: 2011. Includes bibliographical references and index.
Contents:
Foreword / Amanda Palmer -- Introduction: The current state of the music business -- Part one: Music law and business practices (1. Music law and business primer ; 2. Practical advice in reposnse to clients' most-asked questions ; 3. Overview of digital music law ; 4. Downloading ; 5. Interactive streaming ; 6. Noninteractive digital streaming, including webcasting and satellite radio ; 7. The direct-licensing controversy ; 8. International digital music licensing)
Part two: Music clearances (9. Introduction to music clearances ; 10. Audiovisual projects ; 11. Audio-only clearances, parody and fair use ; 12. Special cases ; 13. How to clear music for various stand-alone digital projects ; 14. Tips and commentary)
Part three: The recording industry in transition: a brief history of digital music, current status of the battle against unauthorized "free" music, and current controversies and trends (15. A brief history of the recording industry's struggle with digital music ; 16. Update on piracy ; 17. Network neutrality ; 18. Current controversies, trends and developments ; 19. Current state of the music business in the largest potential market on Earth: the People's Republic of China)
Part four: Winning strategies and compelling ideas (20. How to write hit songs in the digital age ; 21. How to market a record in the digital age ; 22. How to use Spotify to expand your fan base and make money ; 23. How to use YouTube to get discovered (and how to use MCNs to expand your YouTube audience and make money ; 24. How to use other digital tools to succeed (and why there is no guarantee that they will work) ; 25. How to use crowdfunding ; 26. How to develop a successful Internet radio station ; 27. How a jazz club is using the Internet to reach a worldwide audience and create new revenue streams for the artists who play there ; 28. How to use a music college education)
Summary:
New technologies have revolutionized the music business. While these technologies have wreaked havoc on traditional business models, they've also provided new opportunities for music business entrepreneurs, as well as new challenges for musicians, recording artists, songwriters, record labels and music publishers. The Future of the Music Business provides a road map for success by explaining legal fundamentals including copyright law's application to the music business, basic forms of agreement such as recording, songwriting and management co ntracts, PLUS the rules pertaining to digital streaming, downloading and Internet radio. This book also shows exactly how much money is generated by each of these models, and details how the money flows to the principal stakeholders: artists, record labels, songwriters and music publishers.--Amazon.com.
Series:
Music pro guides
ISBN:
1480360651
9781480360655
OCLC:
(OCoLC)894610607
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
PQAX094 -- Wartburg College - Vogel Library (Waverly)

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