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Author:

Edwards, George C.

Title:

On deaf ears : the limits of the bully pulpit / George C. Edwards III.

Publisher:

Yale University Press,

Copyright Date:

c2003

Description:

xii, 303 p. : ill. ; 25 cm.

Subject:

Communication in politics--United States.
Rhetoric--History--United States--History--20th century.
Presidents--United States--Public opinion.
Public opinion--United States.

Notes:

Includes bibliographical references (p. 255-293) and index.

Contents:

pt. 1. Moving the public -- The permanent campaign : why does the president go public? -- Presidential persuasion : does the public respond? Part I -- Presidential persuasion : does the public respond? : Part II, Ronal Reagan. pt. 2. The messenger -- Charisma and personality : does the messenger matter? -- The politics of veneration : do the people defer? -- pt. 3. The message -- Disseminating the message : can the president focus the public's attention? -- Framing the message : can the president structure choice? -- pt. 4. The audience -- Receiving the message : is anyone listening? -- Accepting the message : can the president overcome predispositions? -- pt. 5. Conclusion -- Going public in perspective : what should the president do?

ISBN:

9780300100099 (cloth : alk. paper)
0300100094 (cloth : alk. paper)

OCLC:

(OCoLC)52160008

LCCN:

2003009047

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

PLAX964 -- Luther College - Preus Library (Decorah)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

PQAX094 -- Wartburg College - Vogel Library (Waverly)