Briefly discusses the underlying philosophy of relationship marketing, identifies key issues to be addressed when creating a marketing strategy, and lists steps for developing an effective relationship marketing program.
OCLC:
(OCoLC)34278680
Locations:
SOAX911 -- Simpson College - Dunn Library (Indianola)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.