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02233aam a2200313Ii 4500 001 32FB884AFC1E11E7B7150C4F97128E48 003 SILO 005 20180118010544 008 131013s2013 sa a 000 0 eng d 020 $a 0143538500 020 $a 9780143538509 035 $a (OCoLC)860755437 040 $a BTCTA $b eng $e rda $c BTCTA $d BDX $d YDXCP $d Z@L $d SINLB $d EEM $d IaU $d UtOrBLW $d SILO 050 14 $a HF6182.S6 $b L37 2013 082 04 $a 659.11250968 $2 23 100 1 $a Lascaris, Reg. $0 http://id.loc.gov/authorities/names/n88043256 245 10 $a Lessons from the boot of a car : $b for entrepreneurship, and for life / $c Reg Lascaris. 264 1 $a Johannesburg, South Africa : $b Penguin, $c 2013. 300 $a 208 pages : $b illustrations (some color) ; $c 24 cm 500 $a "From the advertising icon"--Cover. 500 $a "Portfolio Penguin" 520 $a "Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse. This is where the famous Nando's campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services for South Africa\2019s best loved bank, Standard Bank ... And who can forget the BMW mouse? Lessons from the Boot of a Car traces an extraordinary journey by an extraordinarily successful entrepreneur, reciting at each point the lessons learnt \2013 career and business lessons as much as they are lessons for life."--Back cover. 600 10 $a Lascaris, Reg. $0 http://id.loc.gov/authorities/names/n88043256 610 20 $a TBWA\Hunt\Lascaris. 650 0 $a Advertising agencies $z South Africa. 650 0 $a Entrepreneurship $z South Africa. 941 $a 1 952 $l OVUX522 $d 20180118015859.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=32FB884AFC1E11E7B7150C4F97128E48Initiate Another SILO Locator Search