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01483pam a2200445Ia 4500 001 617D76EC2B0811DE986A0F08A8D7520A 005 20150520012456 008 040209s2004 nyua 001 0 eng 010 $a 2004042466 020 $a 9780060570149 020 $a 0060570148 035 $a (OCoLC)54415555 040 $a DLC $c DLC $d SILO $d SILO 050 00 $a HD69.B7 $b R538 2004 082 00 $a 658.8/27 $2 22 100 1 $a Ries, Al. 245 1 $a The origin of brands : $b discover the natural laws of product innovation and business survival / $c Al Ries and Laura Ries. 250 $a 1st ed. 260 $a New York : $b HarperBusiness, $c c2004. 300 $a x, 308 p. : $b ill. ; $c 22 cm. 500 $a Includes index. 650 0 $a Brand name products. 650 0 $a Brand name products $x Marketing. 650 0 $a Brand name products $x Management. 650 0 $a New products $x Management. 700 1 $a Ries, Laura. 939 $a 5275856 941 $a 10 952 $l UVAX975 $d 20240215012538.0 952 $l USUX851 $d 20160823041028.0 952 $l BAPH771 $d 20150922030306.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=617D76EC2B0811DE986A0F08A8D7520A 994 $a X0 $b ZPX 952 $l OMAX631 $d 20090701080000.0 952 $l OSAX771 $d 20090701080000.0 952 $l PTAX572 $d 20090701080000.0 952 $l SOAX911 $d 20090701080000.0 952 $l UNUX074 $d 20090701080000.0 952 $l UQAX771 $d 20090701080000.0 952 $l UTAX115 $d 20090701080000.0Initiate Another SILO Locator Search