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01370agm a2200325Ia 4500 001 6E74D1F272D811EDA0B05B7C49ECA4DB 003 SILO 005 20221203010154 007 vd cgaiz| 008 081211s2007 nju027 vleng d 035 $a (OCoLC)279303691 040 $a UVU $c UVU $d UVU $d IOW $d SILO 245 00 $a Sports shoe wars $h [videorecording] : $b battle of the giants in China / $c Films for the Humanities & Sciences. 260 $a Princeton, N.J. : $b Films Media Group, $c c2007. 300 $a 1 videodisc (27 min.) : $b sd., col. ; $c 4 3/4 in. 500 $a Title from disk label. 500 $a "39615-KS"--Disk case. 530 $a DVD. 520 $a Three athletic footwear companies, Nike, adidas, and homegrown upstart Li Ning, have faced off in a high-stakes battle for China's gigantic market. The result is a valuable case study for courses focusing on global marketing and international business. 650 0 $a Footwear industry $z China. 650 0 $a Athletic shoes $x Marketing. 650 0 $a Sporting goods industry $z China. 650 0 $a Marketing $z China. 610 20 $a Nike (Firm) 610 20 $a Adidas AG. 610 20 $a Li Ning gong si (Firm) 710 2 $a Films for the Humanities & Sciences (Firm) 941 $a 1 952 $l PQAX094 $d 20231214022047.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6E74D1F272D811EDA0B05B7C49ECA4DBInitiate Another SILO Locator Search