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02785aam a2200445 i 4500 001 C9639916807011EABE26D64B97128E48 003 SILO 005 20200417010021 008 191208t20202020nyu b 001 0 eng 010 $a 2019055908 020 $a 0367227916 020 $a 9780367227913 035 $a (OCoLC)1133662293 040 $a LBSOR/DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YDX $d SILO 042 $a pcc 050 00 $a P96.A83 $b G65 2020 082 00 $a 302.23 $2 23 245 04 $a The golden age of data : $b media analytics in study & practice / $c edited by Don A. Grady ; associate editors, Ann Hollifield and Amanda Sturgill. 264 1 $a New York, NY : $b Routledge, $c 2020. 300 $a xx, 278 pages ; $c 24 cm. 490 1 $a Electronic media research series 504 $a Includes bibliographical references and index. 520 $a "Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences"-- $c Provided by publisher. 650 0 $a Mass media $x Audiences. 650 0 $a Mass media $x Statistics. $x Statistics. 650 0 $a Data mining. 650 0 $a Web usage mining. 650 0 $a Mass media $x Methodology. $x Methodology. 650 0 $a Social media $x Methodology. $x Methodology. 650 7 $a Data mining. $2 fast $0 (OCoLC)fst00887946 650 7 $a Mass media $x Audiences. $2 fast $0 (OCoLC)fst01011223 650 7 $a Mass media $x Methodology. $x Methodology. $2 fast $0 (OCoLC)fst01011298 650 7 $a Web usage mining. $2 fast $0 (OCoLC)fst01173271 700 1 $a Grady, Don A., $e editor. 700 1 $a Hollifield, C. Ann, $e editor. 700 1 $a Sturgill, Amanda Colson, $d 1968- $e editor. 830 0 $a Electronic media research series. 941 $a 1 952 $l OVUX522 $d 20220317024427.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C9639916807011EABE26D64B97128E48Initiate Another SILO Locator Search