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03616aam a2200505 a 4500 001 79F9AB5C06AA11E1835311B66AFF544E 003 SILO 005 20210814010606 008 110404s2011 mau b 001 0 eng 010 $a 2011013248 020 $a 1422173356 (hardback) 020 $a 9781422173350 (hardback) 035 $a (OCoLC)701019416 040 $a DLC $c DLC $d SILO $d BTCTA $d YDXCP $d OCO $d BWX $d ABG $d CDX $d SILO 042 $a pcc 050 00 $a HF5415.5 $b .R439 2011 082 00 $a 658.8/72 $2 22 100 1 $a Reichheld, Frederick F. 245 1 $a The ultimate question 2.0 : $b how net promoter companies thrive in a customer-driven world / $c Fred Reichheld with Rob Markey. 250 $a Rev. and expanded ed. 260 $a Boston, Mass. : $b Harvard Business Press, $c c2011. 300 $a xi, 290 p. ; $c 24 cm. 505 0 $a From score to system -- The fundamentals of the Net Promoter System. Bad profits, good profits, and the ultimate question ; The measure of success ; How NPS drives profitable growth ; The enterprise story : measuring what matters ; The rules of measurement -- Getting results. Winning results with NPS ; Economics and inspiration : the dual imperatives ; Close the loop with customers ; Organize for the long journey ahead ; The road ahead -- Advice for the journey. 520 $a "In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify detractors, who sully your firm's reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success, Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers, Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success"--Provided by publisher. 500 $a Previously published under title: Ultimate question. 504 $a Includes bibliographical references and index. 650 0 $a Customer relations. 650 0 $a Consumer satisfaction. 650 0 $a Customer loyalty. 650 0 $a Employee motivation. 650 0 $a Employee loyalty. 650 0 $a Leadership. 650 0 $a Success in business. 700 1 $a Markey, Rob. 700 1 $a Reichheld, Frederick F. $t Ultimate question. 941 $a 7 952 $l SFPH074 $d 20240716051204.0 952 $l GEPG771 $d 20210722032040.0 952 $l YEPF572 $d 20200204044220.0 952 $l TYPH572 $d 20200110030352.0 952 $l GDPF771 $d 20170418084543.0 952 $l GAAX314 $d 20120112043745.0 952 $l UNUX074 $d 20111215010528.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=79F9AB5C06AA11E1835311B66AFF544E 994 $a C0 $b IW9Initiate Another SILO Locator Search