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01513aam a2200397 a 4500 001 E0FBB024CB1D11E1860833DA6AFF544E 003 SILO 005 20220910012104 008 120307s2012 nyua b 001 0 eng 010 $a 2012009412 020 $a 0071797025 (alk. paper) 020 $a 9780071797023 (alk. paper) 035 $a (OCoLC)772122076 040 $a DLC $b eng $c DLC $d SILO $d BTCTA $d BDX $d UKMGB $d OCP $d VP@ $d CDX $d YDXCP $d BWX $d SILO 042 $a pcc 050 00 $a PN6714 $b .S255 2012 082 00 $a 741.5/973 $2 23 100 1 $a Salkowitz, Rob, $d 1967- 245 1 $a Comic-con and the business of pop culture : $b what the world's wildest trade show can tell us about the future of entertainment / $c Rob Salkowitz. 260 $a New York : $b McGraw-Hill, $c c2012. 300 $a viii, 292 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 650 0 $a Comic books, strips, etc. $x Marketing. $x Marketing. 650 0 $a Comic books, strips, etc. $x Marketing. 650 0 $a Comic books, strips, etc. $x Technological innovations. 650 0 $a Popular culture $x Economic aspects. 650 0 $a Webcomics. 941 $a 6 952 $l YEPF572 $d 20231012011122.0 952 $l GEPG771 $d 20210722033705.0 952 $l TYPH572 $d 20200110031343.0 952 $l BOPG851 $d 20181006064518.0 952 $l BAPH771 $d 20150926020042.0 952 $l UNUX074 $d 20120919010656.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E0FBB024CB1D11E1860833DA6AFF544E 994 $a C0 $b IW9Initiate Another SILO Locator Search