99 records matched your query       

01438cam a22003854a 4500
001 501181542B0911DEBA4F1C08A8D7520A
005 200904162336.0
008 030827s2004    nyuaf    b    001 0 eng  
010    $a 2003062315
020    $a 9781403918253 (cloth)
020    $a 1403918252 (cloth)
035    $a (OCoLC)53013442
040    $a DLC $c DLC $d SILO $d C#P $d OCLCQ $d NIU $d SILO
041 1  $a eng $h fre
050 00 $a HD69.B7 $b C474 2004
082 00 $a 658.8/27 $2 22
100 1  $a Chevalier, Michel, $d 1943-
245 1  $a Pro logo : $b brands as a factor of progress / $c Michel Chevalier and Gérald Mazzalovo ; [translation: Joe LaCour].
260    $a New York : $b Palgrave Macmillan, $c 2004.
300    $a xiv, 288 p., 32 p. of plates : $b ill. (some col.) ; $c 24 cm.
500    $a "First published 2003 in France by Éditions d'Organisation as Pro logo: plaidoyer pour les marques"--T.p. verso.
504    $a Includes bibliographical references and index.
650  0 $a Brand name products.
650  0 $a Brand name products $x Management.
650  0 $a Corporate image.
650  0 $a Logos (Symbols)
650  0 $a Consumer behavior.
650  0 $a Customer relations.
700 1  $a Mazzalovo, Gerald.
939    $a 5373739
941    $a 2
952    $l OVUX522 $d 20171222044703.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=501181542B0911DEBA4F1C08A8D7520A
994    $a 02 $b NIU
952    $l UNUX074 $d 20090701080000.0