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03140cam a2200385 a 4500 001 416A26D66C0611DEA13FF332A8D7520A 003 SILO 005 20150520012456 008 080821s2009 nyu b 001 0 eng 010 $a 2008036472 020 $a 1433104881 (hardcover : alk. paper) 020 $a 9781433104886 (hardcover : alk. paper) 020 $a 1433100762 (pbk. : alk. paper) 020 $a 9781433100765 (pbk. : alk. paper) 040 $a DLC $c DLC $d SILO $d C#P $d BTCTA $d BWX $d CDX $d MNJ $d CBC $d IOL $d SILO 050 00 $a GV716 $b .S585 2009 082 00 $a 381/.4566342 $2 22 245 0 $a Sport, beer, and gender : $b promotional culture and contemporary social life / $c Lawrence A. Wenner and Steven J. Jackson, editors. 260 $a New York : $b Peter Lang, $c c2009. 300 $a xii, 317 p. ; $c 23 cm. 490 1 $a Popular culture & everyday life, $x 1529-2428 ; $v v. 17 504 $a Includes bibliographical references and index. 505 0 $a Sport, beer, and gender in promotional culture : on the dynamics of a holy trinity / Lawrence A. Wenner and Steven J. Jackson -- Domesticating the brew : gender and sport in postwar magazine advertising for beer / James R. Walker, Nelson Hathcock, and Robert V. Bellamy -- Beer sponsors football : what could go wrong? / John Horne and Garry Whannel -- Youth, sports, and the culture of beer drinking : global alcohol sponsorship of sports and cultural events in Latin America / Shannon Jette ... [et al.] -- (Michael) power, gendered subjectivities, and filmic representations : brand strategy and Guinness' Critical assignment in Africa / John Amis, Ronald L. Mower, and Michael L. Silk -- Brewing consumption : sports dirt, mythic masculinity, and the ethos of beer commercials / Lawrence A. Wenner -- On the lite side? : Miller Lite's men of the square table, man laws, and the making of masculinity / Lindsey J. MeaÌn -- Lads, larrikins and mates : hegemonic masculinities in Australian beer advertisements / Jim McKay, Michael Emmison, and Janine Mikosza -- Producing and consuming masculinity : New Zealand's (Speight's) "southern man" / Steven J. Jackson, Sarah Gee, and Jay Scherer -- Lubrication and domination : beer, sport, masculinity, and the Australian gender order / David Rowe and Callum Gilmour -- The "grog squad" : an ethnography of beer consumption at Australian rules football / Catherine Palmer -- "I laughed until I hurt" : negative humor in Super Bowl ads / Margaret Carlisle Duncan and Alan Aycock -- Promotion and prevention of drinking in U.S. college sports / Charles Atkin and Walter Gantz -- Consuming sport, consuming beer : sport fans, scene, and everyday life / Garry Crawford. 650 0 $a Sports $x Marketing. 650 0 $a Beer $x Marketing. 650 0 $a Sports spectators $x Alcohol use. 650 0 $a Gender identity. 650 0 $a Masculinity. 700 1 $a Wenner, Lawrence A. 700 1 $a Jackson, Steven J., $d 1958- 830 0 $a Popular culture & everyday life ; $v v. 17. 941 $a 1 952 $l ULAX314 $d 20190926092151.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=416A26D66C0611DEA13FF332A8D7520A 994 $a 02 $b IOLInitiate Another SILO Locator Search