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01177aam a2200313 i 4500 001 7928006A6B5511E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 130815t20142014nyua b 001 0 eng 010 $a 2013031903 020 $a 0814433952 (hd. bd.) 020 $a 9780814433959 (hd. bd.) 035 $a (OCoLC)856579544 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d YDXCP $d OSU $d SILO 042 $a pcc 050 00 $a HF5415.2 .P39 2014 082 00 $a 658.8/302855437 $2 23 100 1 $a Pauwels, Koen, $d 1971- $e author. 245 10 $a It's not the size of the data--it's how you use it : $b smarter marketing with analytics and dashboards / $c Koen Pauwels. 264 1 $a New York : $b AMACOM American Management Association, $c [2014] 300 $a xxiii, 232 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references and index. 650 0 $a Marketing research. 650 0 $a Marketing research $x Data processing. 650 0 $a Dashboards (Management information systems) 941 $a 1 952 $l USUX851 $d 20160826091254.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=7928006A6B5511E69AFE1DDBDAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search