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02509aam a2200385 i 4500 001 E71DAB28471C11EA8C4E586797128E48 003 SILO 005 20200204010450 008 190929t20202020njuab b 001 0 eng 010 $a 2019015128 020 $a 1119118964 020 $a 9781119118961 035 $a (OCoLC)1083925028 040 $a LBSOR/DLC $b eng $e rda $c DLC $d SINLB $d YDX $d OCLCF $d OCLCO $d YDX $d SILO 042 $a pcc 050 00 $a PN4784.E5 $b B57 2020 082 00 $a 005.54 $2 23 100 1 $a Blake, Ken, $d 1965- $e author. 245 10 $a Data skills for media professionals : $b a basic guide / $c Ken Blake, Jason Reineke. 264 1 $a Hoboken, NJ : $b John Wiley & Sons, Inc., $c 2020. 300 $a x, 209 pages : $b illustrations ; $c 23 cm 504 $a Includes bibliographical references and index. 520 $a "Our students often tell us they don't like doing math. We tell them we don't, either. We've had the conversation often enough to know that students usually are referring to their dislike for the tedium and anxiety of completing such standard-issue math course tasks as solving 20 separate quadratic equations for 20 separate 'x' values, each with no meaning beyond indicating whether one can solve a quadratic equation. Neither of us ever liked doing that kind of thing, or ever will. But computers don't seem to mind it at all. Given valid data and correct instructions, they'll do it without complaint. They'll also do it with much more speed and accuracy than either of us could. So, we let computers do the math. We do the thinking. In this book we focus on getting computers to do the kinds of math behind the kinds of thinking that media professionals must do most often: thinking about what questions to ask, how to ask them, and how to evaluate and communicate the answers"-- $c Provided by publisher. 650 0 $a Journalism $x Data processing. 650 0 $a Data mining. 650 0 $a Information visualization. 650 7 $a Data mining. $2 fast $0 (OCoLC)fst00887946 650 7 $a Information visualization. $2 fast $0 (OCoLC)fst00973185 650 7 $a Journalism $x Data processing. $2 fast $0 (OCoLC)fst00984049 700 1 $a Reineke, Jason, $d 1979- $e author. 776 08 $i Online version: $a Blake, Ken, 1965-. $t Data skills for media professionals. $d Hoboken, NJ : Wiley-Blackwell, 2020. $z 9781119119067 $w (DLC) 2019980467 941 $a 1 952 $l USUX851 $d 20201103023328.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E71DAB28471C11EA8C4E586797128E48 994 $a 92 $b IWAInitiate Another SILO Locator Search