855 records matched your query
02380aam a2200349Ii 4500 001 8F65BA1AEB7B11EB93BE284041ECA4DB 003 SILO 005 20210723010030 008 200907t20202020nyu b 001 0 eng d 020 $a 1484265181 020 $a 9781484265185 035 $a (OCoLC)1193114422 040 $a YDX $b eng $e rda $c YDX $d OQX $d UPM $d OCLCF $d OCLCO $d BAB $d SILO 050 4 $a HF5415 $b .C54245 2020 082 04 $a 658.802 $2 23 100 1 $a Cohan, Peter S., $d 1957- $e author. 245 10 $a Goliath strikes back : $b how traditional retailers are winning back customers from ecommerce startups / $c Peter S. Cohan. 264 1 $a [New York] : $b Apress Media, LLC, $c [2020] 300 $a xv, 175 pages ; $c 24 cm 520 $a "Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson." -- $c Publisher description. 505 0 $a Part I: Exploring strategic minset by industry. Introduction ; Consumer electronics ; Video entertainment ; Newspapers ; Groceries ; Furniture ; Logistics -- Part II: Implications for leaders. Leading through strategic mindset. 504 $a Includes bibliographical references and index. 650 0 $a Marketing. 650 0 $a Business planning. 650 0 $a Strategic planning. 650 7 $a Business planning. $2 fast $0 (OCoLC)fst00842819 650 7 $a Marketing. $2 fast $0 (OCoLC)fst01010167 650 7 $a Strategic planning. $2 fast $0 (OCoLC)fst01134371 941 $a 1 952 $l UNUX074 $d 20210723014930.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8F65BA1AEB7B11EB93BE284041ECA4DB 994 $a Z0 $b NIUInitiate Another SILO Locator Search