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01646pam a22003494a 4500 001 2EF44F4C2B0911DEBA4F1C08A8D7520A 005 20160908042251 008 050124s2005 dcua b 001 0 eng 010 $a 2005002080 020 $a 9781568029337 (alk. paper) 020 $a 1568029330 (alk. paper) 035 $a (OCoLC)57514684 040 $a DLC $c DLC $d SILO $d UNA $d IOW $d SILO 050 00 $a JF2112.A4 $b W47 2005 082 00 $a 324.7/3/097309045 $2 22 100 1 $a West, Darrell M., $d 1954- 245 1 $a Air wars : $b television advertising in election campaigns, 1952-2004 / $c Darrell M. West. 250 $a 4th ed. 260 $a Washington, D.C. : $b CQ Press, $c c2005. 300 $a xiv, 226 p. : $b ill. ; $c 23 cm. 504 $a Includes bibliographical references (p. 187-211) and index. 505 0 $a Television advertising in election campaigns: a history in pictures -- Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections -- Appendix: Memorable ads, 1984-2004. 650 0 $a Advertising, Political $z United States. 650 0 $a Television in politics $z United States. 650 0 $a Political campaigns $z United States. 651 0 $a United States $x Politics and government $y 1945-1989. 651 0 $a United States $x Politics and government $y 1989- 939 $a 5365375 941 $a 1 952 $l PQAX094 $d 20231214050354.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=2EF44F4C2B0911DEBA4F1C08A8D7520A 994 $a 02 $b IOWInitiate Another SILO Locator Search