499 records matched your query
03974aam a2200493 i 4500 001 8834C9FAFDB011E7BCC604F996128E48 003 SILO 005 20180120010217 008 140815s2015 nyua b 001 0 eng 010 $a 2014024842 020 $a 0415841224 020 $a 9780415841221 020 $a 0415841216 020 $a 9780415841214 035 $a (OCoLC)872622753 040 $a DLC $b eng $e rda $c DLC $d YDX $d YDXCP $d BTCTA $d BDX $d OCLCF $d CLE $d YUS $d ZLM $d OCLCQ $d NUI $d UtOrBLW $d SILO 042 $a pcc 043 $a n-us--- $0 http://id.loc.gov/vocabulary/geographicAreas/n-us 050 00 $a HE8700.8 $b .G55 2015 082 00 $a 384.550973 $2 23 082 00 $a 384.55068/8 $2 23 084 $a PER010030 $a LAN004000 $a PER010030 $2 bisacsh 100 1 $a Gillan, Jennifer, $e author. $0 http://id.loc.gov/authorities/names/n94001228 245 10 $a Television brandcasting : $b the return of the content-promotion hybrid / $c Jennifer Gillan. 264 1 $a New York ; $b Routledge, Taylor & francis Group, $c 2015. 300 $a xvii, 275 pages : $b illustrations ; $c 24 cm 520 $a "Television Brandcasting examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, this bookJennifer Gillan outlines how in each era new technologies unsettled entrenched business models, ; an emergent viewing platform threatened to undermine an established one, ; and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family's parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, individual chapters focus on brandcasting at the level of the television series, network schedule, the "Blu-ray/ DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media space. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan's new book provides vital insights into television's role in the expansion of a brand-centric U.S. culture"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 505 2 $a 1. Broadcasting Series and Sponsors -- 2. Narrowcasting Schedules and Stars -- 3. Cable Brandcasting and Disney Channel's Company Voice -- 4. Disney Studios' Brand Management on TV and Blu-ray/DVD -- Epilogue: Twitter Multitasking, Mad-vertising, and Sustainable TV. 650 0 $a Television broadcasting $z United States. $0 http://id.loc.gov/authorities/subjects/sh85133589 650 0 $a Branding (Marketing) $z United States. 650 0 $a Television broadcasting $x Technological innovations $z United States. 650 0 $a Convergence (Telecommunication) $0 http://id.loc.gov/authorities/subjects/sh2002000577 650 7 $a SOCIAL SCIENCE $x Media Studies. $2 bisacsh 650 7 $a LANGUAGE ARTS & DISCIPLINES $x Communication Studies. $2 bisacsh 650 7 $a PERFORMING ARTS $x History & Criticism. $x History & Criticism. $2 bisacsh 650 7 $a Branding (Marketing) $2 fast $0 (OCoLC)fst01743755 650 7 $a Convergence (Telecommunication) $2 fast $0 (OCoLC)fst00877206 650 7 $a Television broadcasting. $2 fast $0 (OCoLC)fst01146714 650 7 $a Television broadcasting $x Technological innovations. $2 fast $0 (OCoLC)fst01146778 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 941 $a 1 952 $l OVUX522 $d 20180120033757.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8834C9FAFDB011E7BCC604F996128E48Initiate Another SILO Locator Search